Laura McLaws Helms
Fashion/Cultural Historian, Writer & Consultant

Brand Strategy



·     Company profile development and brand expansion.

o   Survey competitive landscape.

o   Establish current perceived brand image.

o   Identify client/brand’s desired image.

o   Target and outline a detailed approach to achieve this goal.

o   Cross-market comparative analysis of competing or aspirational brands.

·      Identify and categorize client’s unique market characteristics.

·      Analyze and prepare formal brand analysis report, including reviewing communications materials (e.g. logotype analysis with redesign suggestions/guidelines).

·      Research and propose cross-marketed licensing opportunities: accessories, secondary lines and mass-market brand expansions across diverse market points.