· Company profile development and brand expansion.
o Survey competitive landscape.
o Establish current perceived brand image.
o Identify client/brand’s desired image.
o Target and outline a detailed approach to achieve this goal.
o Cross-market comparative analysis of competing or aspirational brands.
· Identify and categorize client’s unique market characteristics.
· Analyze and prepare formal brand analysis report, including reviewing communications materials (e.g. logotype analysis with redesign suggestions/guidelines).
· Research and propose cross-marketed licensing opportunities: accessories, secondary lines and mass-market brand expansions across diverse market points.